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Ktisis Cyprus University of Technology
Research Outputs
Browsing by Authors
Tzoumaka, Eugenia
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Issue Date
Title
Author(s)
2015
The Effect of Footballer Brand Characteristics on Fans’ Ticket Purchase Intention
Zarkada, Anna K.
; Tzoumaka, Eugenia
2014
Exploring Soccer Fans’ Schemata Regarding Global VS Local Human Brands
Zarkada, Anna K.
; Tzoumaka, Eugenia
2016
He Had a Meaning in my Mind’ Unpacking Celebrity Footballer Brands
Zarkada, Anna K.
; Tzoumaka, Eugenia
1-Jan-2017
Hosting a successful metamodern party: Mixed methods management research on the web 2.0+
Zarkada, Anna K.
; Panigyrakis, George G.
; Tzoumaka, Eugenia
2020
The structure, content and context of achieved celebrity brands: A study of footballers in their brandscapes
Zarkada, Anna K.
; Tzoumaka, Eugenia
2017
Thou Shalt Not Consume the Rivals: Rivalry Effects on Behavioural Intentions of Sports Celebrity Brand Offerings
Zarkada, Anna K.
; Tzoumaka, Eugenia
2013
Towards a model of Consumer Engagement with Celebrity Brands
Zarkada, Anna K.
; Tzoumaka, Eugenia