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	Issue Date	Title	Author(s)
	2015	The Effect of Footballer Brand Characteristics on Fans’ Ticket Purchase Intention	Zarkada, Anna K. ; Tzoumaka, Eugenia
	2014	Exploring Soccer Fans’ Schemata Regarding Global VS Local Human Brands	Zarkada, Anna K. ; Tzoumaka, Eugenia
	2016	He Had a Meaning in my Mind’ Unpacking Celebrity Footballer Brands	Zarkada, Anna K. ; Tzoumaka, Eugenia
	1-Jan-2017	Hosting a successful metamodern party: Mixed methods management research on the web 2.0+	Zarkada, Anna K. ; Panigyrakis, George G. ; Tzoumaka, Eugenia
	2020	The structure, content and context of achieved celebrity brands: A study of footballers in their brandscapes	Zarkada, Anna K. ; Tzoumaka, Eugenia
	2017	Thou Shalt Not Consume the Rivals: Rivalry Effects on Behavioural Intentions of Sports Celebrity Brand Offerings	Zarkada, Anna K. ; Tzoumaka, Eugenia
	2013	Towards a model of Consumer Engagement with Celebrity Brands	Zarkada, Anna K. ; Tzoumaka, Eugenia

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