Browsing by Authors Boutsouki, Christina


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Showing results 20 to 30 of 30 < previous 
Issue DateTitleAuthor(s)
27-Apr-2010Quantity surcharges and consumer awareness in a new retail environmentZotos, Yorgos ; Boutsouki, Christina ; Palla, Polyxeni 
1-Oct-2016The role of economic conditions on humor generation and attitude towards humorous TV commercialsHatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos 
2014The role of economic conditions on the effectiveness of Greek humorous TV advertisingZotos, Yorgos ; Boutsouki, Christina ; Hatzithomas, Leonidas 
30-Jan-2020Service quality, visitor satisfaction and future behavior in the museum sectorDaskalaki, Vasiliki V. ; Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas 
Jun-2018Sexual Humorous Appeals in Advertising: A Moderated Mediation ApproachArmyrioti, Maria ; Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina 
2014Social media advertising platforms: a cross-cultural studyZotos, Yorgos ; Chatzithomas, Nikolaos ; Boutsouki, Christina ; Hatzithomas, Leonidas 
Jul-2017Superiority Theory and Disparagement Humor: the role of gelotophobia, gelotophilia and katagelasticismVoutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina 
2018Superiority Theory and Disparagement Humor: The Role of Gelotophobia, Gelotophilia, and KatagelasticismVoutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina 
Aug-2021A superiority–inferiority hypothesis on disparagement humor: The role of disposition toward ridiculeHatzithomas, Leonidas ; Voutsa, Maria C. ; Boutsouki, Christina ; Zotos, Yorgos 
2019Visual metaphors in food advertising: A cross-cultural studyMargariti, Kostoula ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Zotos, Yorgos 
2021Α path to our heart: Visual metaphors and “white” space in advertising aesthetic pleasureMargariti, Kostoula ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos