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Ktisis Cyprus University of Technology
Research Outputs
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Chatzipanagiotou, Kalliopi C.
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Issue Date
Title
Author(s)
3-Oct-2007
Measuring the effectiveness of marketing information systems: An empirically validated instrument
Gounaris, Spiros P.
; Panigyrakis, George G.
; Chatzipanagiotou, Kalliopi C.
