Browsing by Author Palla, Polyxeni

Showing results 1 to 6 of 6
Issue DateTitleAuthor(s)
Jul-2013Effective interactive websites: examining the moderating role of involvementZotos, Yorgos ; Palla, Polyxeni ; Tsiotsou, Rodoula H. 
2014Gaining satisfaction and trust in a brand websiteZotos, Yorgos ; Tsiotsou, Rodoula ; Palla, Polyxeni 
2013Is website interactivity always beneficial? an elaboration likelihood model approachZotos, Yorgos ; Palla, Polyxeni ; Tsiotsou, Rodoula H. 
2012Is website interactivity beneficial for low involvement products?Zotos, Yorgos ; Tsiotsou, Rodoula H. ; Palla, Polyxeni 
2010Quantity surcharges and consumer awareness in a new retail environmentZotos, Yorgos ; Boutsouki, Christina ; Palla, Polyxeni 
2014Truly interactive websites: an eye tracking approachZotos, Yorgos ; Palla, Polyxeni ; Tsiotsou, Rodoula H.