Browsing by Author Boutsouki, Christina

Showing results 1 to 15 of 15
Issue DateTitleAuthor(s)
2008Attitudes and behaviour towards organic products: an exploratory studyZotos, Yorgos ; Tsakiridou, Efthimia; Boutsouki, Christina ; Mattas, Kostantinos
2008Consumer behaviour towards own label: monitoring the Greek experienceZotos, Yorgos ; Boutsouki, Christina ; Masouti, Zafeiria 
1-Jan-2017Corporate facebook posts in the UK & Greece: A content analysisRiskos, Kyriakos ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos 
2017EditorialBoutsouki, Christina ; Hatzithomas, Leonidas ; Gazi, Angeliki 
May-2009The effects of culture and product type on the use of humor in Greek TV advertising: an application of Speck's humorous message taxonomyZotos, Yorgos ; Hatzithomas, Leonidas ; Boutsouki, Christina 
2011Humor and cultural values in print advertising: a cross-cultural studyZotos, Yorgos ; Hatzithomas, Leonidas ; Boutsouki, Christina 
2011Is humor a countercyclical advertising strategy?Zotos, Yorgos ; Outra, Evaggelia ; Hatzithomas, Leonidas ; Boutsouki, Christina 
2011The mediating effect of brand personality on the relationship between online atmospherics and attitudes toward the siteZotos, Yorgos ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Boutsouki, Christina 
2014A model for consumer engagement in eWOM via social mediaZotos, Yorgos ; Hatzithomas, Leonidas ; Pigadas, Vassilis; Boutsouki, Christina 
2010Quantity surcharges and consumer awareness in a new retail environmentZotos, Yorgos ; Boutsouki, Christina ; Palla, Polyxeni 
1-Oct-2016The role of economic conditions on humor generation and attitude towards humorous TV commercialsHatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos 
2014The role of economic conditions on the effectiveness of Greek humorous TV advertisingZotos, Yorgos ; Boutsouki, Christina ; Hatzithomas, Leonidas 
2014Social media advertising platforms: a cross-cultural studyChatzithomas, Nikolaos ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Zotos, Yorgos 
2014Social media advertising platforms: a cross-cultural studyZotos, Yorgos ; Chatzithomas, Nikolaos ; Boutsouki, Christina ; Hatzithomas, Leonidas 
Jan-2019Visual metaphors in food advertising: A cross-cultural studyMargariti, Kostoula ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Zotos, Yorgos