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| Issue Date | Title | Author(s) |
| 2014 | A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation | Panigyrakis, George G. ; Zarkada, Anna K. |
| Dec-2001 | The philosophy, structure and objectives of research and development in Japan | Fraser, Campbell ; Zarkada, Anna K. |
| 2001 | Predicting Consumer Support for Foreign Owned Supermarkets | Zarkada, Anna K. ; Fraser, Campbell |
| 2009 | Pricing construction services : a research agenda | Zarkada, Anna K. |
| 19-Apr-2022 | The Product Involvement Effect on Thought Elicitation and Attitude Strength in The Online Environment | Palla, Polyxeni Jenny ; Kyriacou, Evdoxia ; Zarkada, Anna K. |
| 2000 | Profiles of Russian International Sales Negotiators : a six-country comparison | Zarkada, Anna K. ; Fraser, Campbell |
| 1-Jul-2024 | (Re)Defining Airport Experience: A New Framework Proposition | Yerimou, Pantelitsa ; Themistocleous, Christos |
| 1999 | The relationship between market orientation, good corporate citizenship and customer loyalty | Zarkada, Anna K. ; Fraser, Campbell |
| 2000 | Research and development in the Japanese construction industry | Zarkada, Anna K. ; Fraser, Campbell |
| 1999 | Risk analysis of the Russian market by U.K. firms | Zarkada, Anna K. ; Fraser, Campbell |
| Feb-2002 | Risk perception by UK firms towards the Russian market | Zarkada, Anna K. ; Fraser, Campbell |
| 2003 | The role of corporate reputation in the stakeholder decision - making process for establishing long-term relationship with a company | Zarkada, Anna K. ; Puncheva, P.Y. |
| 2001 | Stereotyping in international business | Zarkada, Anna K. |
| 2002 | Store patronage prediction for foreign-owned supermarkets | Zarkada, Anna K. ; Fraser, Campbell |
| 2005 | Structure of corporate reputation in purchasing and investing decision contexts | Zarkada, Anna K. ; Puncheva, P.Y. |
| 2020 | The structure, content and context of achieved celebrity brands: A study of footballers in their brandscapes | Zarkada, Anna K. ; Tzoumaka, Eugenia |
| 2017 | Thou Shalt Not Consume the Rivals: Rivalry Effects on Behavioural Intentions of Sports Celebrity Brand Offerings | Zarkada, Anna K. ; Tzoumaka, Eugenia |
| 2000 | Towards a measure of corporate environmental citizenship | Zarkada, Anna K. ; Insch, Andrea |
| 2013 | Towards a model of Consumer Engagement with Celebrity Brands | Zarkada, Anna K. ; Tzoumaka, Eugenia |
| 30-Jan-2012 | Training Young Female Entrepreneurs on a National-Scale: The Greek 'Genesis' Project Case Study | Kapareliotis, Ilias ; Zarkada, Anna K. |
