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Title: Cultural Agenda Setting and the Role of Critics: An Empirical Examination in the Market for Art-House Films
Authors: Symeou, Pavlos C. 
Bantimaroudis, Philemon 
Zyglidopoulos, Stelios C. 
Keywords: Critical valence;Cultural agenda setting theory;Media valence;Media visibility;Movie industry
Category: Media and Communications
Field: Social Sciences
Issue Date: 19-Jul-2015
Publisher: SAGE Publications Inc.
Source: Communication Research, 2015, Volume 42, Issue 5, Pages 732-754
metadata.dc.doi: 10.1177/0093650214534971
Abstract: In this study we investigate and expand agenda setting theory in the context of the market for art-house films. First, we test first and second-level agenda setting hypotheses, according to which higher media visibility and favorable media valence of a particular film are expected to have positive effects on public salience. Second, we expand agenda setting theory by adding critical valence as an important influence of public salience within cultural contexts. Our findings suggest that while higher media visibility, favorable media valence, and critical valence have positive effects on public salience, they are also independent of one another in carrying salience over to the public.
ISSN: 00936502
Rights: © The Author(s) 2014.
Type: Article
Appears in Collections:Άρθρα/Articles

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