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Title: Drivers and Outcomes of Green Tourist Attitudes and Behavior: Sociodemographic Moderating Effects
Authors: Leonidou, Leonidas C. 
Coudounaris, Dafnis N. 
Kvasova, Olga 
Christodoulides, Paul 
Keywords: Social desirability bias
Environmental attitudes
Planned behavior
Value orientations
Service firms
Issue Date: 1-Jun-2015
Publisher: Wiley-Liss Inc.
Source: Psychology and Marketing, 2015, Volume 32, Issue 6, Pages 635-650
Abstract: This article reports the findings of a study, conducted among 234 foreign tourists who visited Cyprus, that aimed to identify the drivers and outcomes of eco-friendly attitudes and behavior. Using structural equation modeling, the authors confirmed that deontological status, law obedience, and political action of tourists positively influence the adoption of an environmentally friendly attitude. In turn, these effects are conducive to eco-friendly behavior, which ultimately enhances tourist satisfaction. Certain sociodemographic characteristics of tourists-namely, gender, age, education, and income-had a moderating effect on the link between deontological status, law obedience, and political action on the one hand and eco-friendly attitudes on the other hand. Tourist nationality also had a control effect on tourist eco-friendly attitudes.
ISSN: 07426046
Rights: © 2015 Wiley Periodicals, Inc.
Appears in Collections:Άρθρα/Articles

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