Please use this identifier to cite or link to this item: http://ktisis.cut.ac.cy/handle/10488/8986
Title: Betrayal in international buyer-seller relationships: Its drivers and performance implications
Authors: Leonidou, Leonidas C. 
Aykol, Bilge 
Fotiadis, Thomas A. 
Christodoulides, Paul 
Zeriti, Athina 
Keywords: Relational performance
Social exchange theory
Betrayal
Exporting
Exporter-importer relationships
Issue Date: Jan-2017
Publisher: Elsevier
Source: Journal of World Business, Volume 52, Issue 1, January 2017, Pages 28–44
Abstract: Although betrayal is a common phenomenon in inter-organizational cross-border relationships, the pertinent literature has remained relatively silent as regards its examination. However, the effects of betrayal are both long-lasting and destructive, and therefore an in-depth investigation of the factors that are driving it, as well as its performance outcomes, is considered necessary. Using a sample of 262 exporters, we confirm that betrayal in their relationships with foreign buyers is significantly and positively affected by relational uncertainty, opportunism, inter-partner incompatibility, relational distance, and conflict. The harmful effect of most of these factors on betrayal becomes stronger in the case of high foreign environmental uncertainty and high foreign market dynamism. The importer’s betrayal actions are in turn responsible for reducing relational performance. In fact, this negative association between importer’s betrayal and relational performance is more evident in relationships characterized by low dependence levels and low degrees of tolerance by the exporter.
URI: http://ktisis.cut.ac.cy/handle/10488/8986
ISSN: 1090-9516
Rights: Copyright © 2017 Elsevier B.V. or its licensors or contributors. ScienceDirect ® is a registered trademark of Elsevier B.V.
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