Please use this identifier to cite or link to this item: http://ktisis.cut.ac.cy/handle/10488/8451
Title: Consumer behaviour towards own label: monitoring the Greek experience
Authors: Zotos, Yorgos 
Boutsouki, Christina 
Masouti, Zafeiria 
Keywords: Private label
Consumer attitude
Greece
Food retailing
Issue Date: 2008
Publisher: Aristotle University of Thessaloniki
Source: Agricultural Economics Review, 2008, Volume 9, Issue 1, Pages 81 - 92
Abstract: In Greece, the traditional perceptions of private label were once of low quality, unbranded alternatives, attracting the most cost-conscious consumers. In today’s private label market, however, a different level of products has emerged – the premium “branded” private label product. Based on a consumer survey conducted in Greece, the current study discusses consumer’s attitude and satisfaction with respect to private label products. Frequency of purchase and consumer characteristics are also discussed in light of empirical evidence.
URI: http://ktisis.cut.ac.cy/jspui/handle/10488/8451
ISSN: 1109-2580
Appears in Collections:Άρθρα/Articles

Files in This Item:
File Description SizeFormat 
9_1_6.pdf193.35 kBAdobe PDFView/Open
Show full item record

Page view(s)

9
Last Week
0
Last month
2
checked on Jun 22, 2017

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.