Please use this identifier to cite or link to this item: http://ktisis.cut.ac.cy/handle/10488/6757
Title: The impact of organizational learning on relationship orientation, logistics service effectiveness and performance
Authors: Panayides, Photis M. 
Keywords: Marketing--Management
Logistics
Organizational learning
Relationship marketing
Issue Date: 2007
Publisher: Elsevier
Source: Industrial marketing management, 2007, Volume 36, Issue 1, Pages 68–80
Abstract: The paper investigates the effects of organizational learning on inter-firm relationship orientation in the logistics service provider–client interaction. A conceptual model is developed and four research hypotheses are empirically examined using structural equation modelling. The data were collected via a survey of Hong Kong based logistics service providers. The results indicate that organisational learning has a positive influence on relationship orientation as well as on the improvement of logistics service effectiveness and firm performance. Theoretical, managerial and research implications are discussed
URI: http://ktisis.cut.ac.cy/handle/10488/6757
ISSN: 0019-8501
DOI: 10.1016/j.indmarman.2005.07.001
Rights: © 2007 Elsevier Inc. All rights reserved
Appears in Collections:Άρθρα/Articles

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