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|Title:||The impact of organizational learning on relationship orientation, logistics service effectiveness and performance||Authors:||Panayides, Photis M.||Keywords:||Marketing--Management;Logistics;Organizational learning;Relationship marketing||Issue Date:||2007||Publisher:||Elsevier||Source:||Industrial marketing management, 2007, Volume 36, Issue 1, Pages 68–80||Abstract:||The paper investigates the effects of organizational learning on inter-firm relationship orientation in the logistics service provider–client interaction. A conceptual model is developed and four research hypotheses are empirically examined using structural equation modelling. The data were collected via a survey of Hong Kong based logistics service providers. The results indicate that organisational learning has a positive influence on relationship orientation as well as on the improvement of logistics service effectiveness and firm performance. Theoretical, managerial and research implications are discussed||URI:||http://ktisis.cut.ac.cy/handle/10488/6757||ISSN:||0019-8501||DOI:||http://dx.doi.org/10.1016/j.indmarman.2005.07.001||Rights:||© 2007 Elsevier Inc. All rights reserved||Type:||Article|
|Appears in Collections:||Άρθρα/Articles|
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