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Title: A cross-cultural analysis of Flickr users from Peru, Israel, Iran, Taiwan and the UK
Authors: Dotan, Amir
Zaphiris, Panayiotis 
Keywords: CMC;Cross-cultural design;Culture;Iran;Israel;Localisation;Peru;Taiwan;UGC;Web 2.0
Issue Date: 2010
Publisher: Inderscience Enterprises
Source: International Journal of Web Based Communities, 2010, Volume 6, Issue 3, Pages 284-302
Abstract: In this paper, we describe a study exploring cultural differences in user-generated content websites using Flickr, a popular social photo-sharing site, as a case study. The increased popularity of socially driven websites has created new challenges with regard to cross-cultural system design and localisation. This research aimed to identify some of these challenges and help bring cross-cultural usability studies up-to-date with the latest trends on the internet. It also sought to explore the usefulness of Geert Hofstedes popular cultural model for studies of this sort. Findings reveal differences as well as similarities regarding tagging patterns and use of language to annotate content between the five chosen national cultures. These insights could inform the future localisation and internationalisation of user-generated content driven sites like Flickr and You Tube.
ISSN: 14778394
Rights: © 2010 Inderscience Enterprises Ltd. All rights reserved.
Type: Article
Appears in Collections:Άρθρα/Articles

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