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|Title:||Comparing online and offline modes of survey administration: VAA versus traditional survey administration||Authors:||Mendez, Fernando
Social desirability bias
|Issue Date:||2014||Publisher:||IEEE||Source:||9th International Workshop on Semantic and Social Media Adaptation and Personalization, 2014, Corfu, Greece, 6-7 November||Abstract:||This paper addresses the issue of potential bias in VAA generated data. Specifically, we report the findings from a study whereby a VAA questionnaire was administered through two different modes. One group consisted of participants who filled an online version of the VAA while the other consisted of participants elicited through a traditional survey. We find that there is differential respondent behaviour among the two groups suggesting that VAA-generated data is not fully comparable to traditional survey data - though this does not mean VAA data is better or worse but rather that both modes of administration are subject to different forms of methodological bias.||URI:||http://ktisis.cut.ac.cy/jspui/handle/10488/4892||ISBN:||978-1-4799-6813-8||DOI:||10.1109/SMAP.2014.30|
|Appears in Collections:||Δημοσιεύσεις σε συνέδρια/Conference papers|
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