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Title: Comparing online and offline modes of survey administration: VAA versus traditional survey administration
Authors: Mendez, Fernando 
Manavopoulos, Vasilis 
Triga, Vasiliki 
Keywords: Measurement error
Self-completing methodologies
Social desirability bias
Issue Date: 2014
Publisher: IEEE
Source: 9th International Workshop on Semantic and Social Media Adaptation and Personalization, 2014, Corfu, Greece, 6-7 November
Abstract: This paper addresses the issue of potential bias in VAA generated data. Specifically, we report the findings from a study whereby a VAA questionnaire was administered through two different modes. One group consisted of participants who filled an online version of the VAA while the other consisted of participants elicited through a traditional survey. We find that there is differential respondent behaviour among the two groups suggesting that VAA-generated data is not fully comparable to traditional survey data - though this does not mean VAA data is better or worse but rather that both modes of administration are subject to different forms of methodological bias.
ISBN: 978-1-4799-6813-8
DOI: 10.1109/SMAP.2014.30
Appears in Collections:Δημοσιεύσεις σε συνέδρια/Conference papers

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