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|Title:||Greek Political Marketing Online: An Analysis of Parliament Members' Web Sites||Authors:||Diamantaki, Katerina
|Keywords:||Digital political communication;Personal Web sites;Permanent campaign;Equalization||Issue Date:||2005||Publisher:||Routledge Taylor & Francis Group||Source:||Journal of Political Marketing, Volume 4, Issue 1, 2005, Pages 51 – 74||Abstract:||The new communication system of interconnected computer networks is altering the nature of political communication in many innovative and significant ways. In Greece, the development of the Internet as a mass communication medium has a history of no more than five years, and it is far from being a fully fledged medium of political communication. With the exception of relatively few cases, the use of the Internet has been shown to increase during the pre-election campaign periods. This paper presents the results of a research project, which explores the personal Web sites of the Greek parliamentarians in an off-campaign period. The research was conducted through the systematic observation, examination, and analysis of a sample of personal Web pages owned by cross-party elected members of the Greek Parliament.||URI:||http://ktisis.cut.ac.cy/handle/10488/1602||ISSN:||1537-7865||DOI:||10.1300/J199v04n01_04||Rights:||© Routledge Taylor & Francis Group||Type:||Article|
|Appears in Collections:||Άρθρα/Articles|
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