Please use this identifier to cite or link to this item:
Title: Social pressure from agents in a virtual environment: an investigation of conformity level
Authors: Kyrlitsias, Christos 
Michael-Grigoriou, Despina 
Keywords: Virtual reality;Immersive virtual environment;Social pressure;Virtual body
Category: Psychology
Field: Social Sciences
Issue Date: 2015
Source: 8th Cyprus Workshop on Signal Processing and Informatics, 2015, Nicosia, Cyprus
Abstract: Virtual Reality has been exploited in various ways in aspects related to psychology and cognitive sciences for investigating humans’ behavior. In this study, we used an immersive virtual environment to investigate the extent to which social pressure from a majority group could affect a person to conform, even if the confederates were agent avatars. The procedure that was followed is based on Asch (1951) conformity experiments. The setup includes Oculus Rift HMD for 3D immersive viewing and head tracking. The application created using Unity 3D game engine, the environment using Autodesk Maya and virtual characters using Autodesk Character Generator. Participants, embodied in a gender-matched virtual body, asked to answer a simple -12 trialvision test after they hear the replies of the confederates in each trial. In 9 out of 12 trials, agent confederates gave unanimous wrong answer. The answers of the participants as well as the time it took them to respond were recorded. Preliminary results demonstrated no distortion on participants’ answers, but the time of response seems to be affected by the avatars’ majority judgment. The findings of the study indicate conformity by the participants under social pressure.
Type: Conference Papers
Appears in Collections:Δημοσιεύσεις σε συνέδρια/Conference papers

Files in This Item:
File Description SizeFormat 
Conformity_WorkshopCWSPI2015.pdfAbstract98.72 kBAdobe PDFView/Open
Show full item record

Page view(s)

checked on Nov 18, 2018

Download(s) 50

checked on Nov 18, 2018

Google ScholarTM


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.