Please use this identifier to cite or link to this item: http://ktisis.cut.ac.cy/handle/10488/10148
Title: On the design of Subly: Instilling behavior change during web surfing through subliminal priming
Authors: Caraban, Ana 
Karapanos, Evangelos 
Teixeira, Vítor 
Munson, Sean A. 
Campos, Pedro F. 
Keywords: Behavior change;Nudging;Persuasive technology;Subliminal
Category: Media and Communications
Field: Social Sciences
Issue Date: 1-Jan-2017
Publisher: Springer Verlag
Source: 12th International Conference on Persuasive Technology, 2017, Amsterdam, Netherlands
metadata.dc.doi: 10.1007/978-3-319-55134-0_13
Abstract: With 50% of people spending over 6 h per day surfing the web, web browsers offer a promising platform for the delivery of behavior change interventions. One technique might be subliminal priming of behavioral concepts (e.g., walking). This paper presents Subly, an open-source plugin for Google’s Chrome browser that primes behavioral concepts through slight emphasis on words and phrases as people browse the Internet. Such priming interventions might be employed across several domains, such as breaking sedentary activity, promoting safe use of the Internet among minors, promoting civil discourse and breaking undesirable online habits such excessive use of social media. We present two studies with Subly: one that identifies the threshold of subliminal perception and one that demonstrates the efficacy of Subly in a picture-selection task. We conclude with opportunities and ethical considerations arising from the future use of Subly to achieve behavior change.
URI: http://ktisis.cut.ac.cy/handle/10488/10148
ISBN: 9783319551333
Rights: © Springer International Publishing AG 2017.
Type: Conference Papers
Appears in Collections:Δημοσιεύσεις σε συνέδρια/Conference papers

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