1. Ktisis Cyprus University of Technology

Leonidou, Erasmia (rp21660)

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Publications

Results 21-26 of 26 (Search time: 0.007 seconds).

Issue DateTitleAuthor(s)
211-Jan-2013Cause-related marketing and strategic agility: An integrated framework for gaining the competitive advantageChristofi, Michael ; Kaufmann Hans, Ruediger ; Vrontis, Demetris ; Leonidou, Erasmia 
2Jun-2012Cause-Related Marketing success and Product Innovation: An Integrated Conceptual Framework and Research PropositionsChristofi, Michael ; Vrontis, Demetris ; Leonidou, Erasmia 
3Apr-2012Intercultural Competence As A Key Success Factor For Performance Of Employees Working In Contact With Foreign Customers: The Case Of The Banking Industry In CyprusLeonidou, Erasmia 
42012Action Research Case StudyLeonidou, Erasmia ; Christofi, Michael 
52012Reflecting on a DBA JourneyLeonidou, Erasmia ; Christofi, Michael 
62012Cause-Related Marketing and Strategic Agility: An Integrated Framework for Thriving in a Dynamic EnvironmentChristofi, Michael ; Leonidou, Erasmia