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Date Issued:  [2010 TO 2019]

Results 1-6 of 6 (Search time: 0.002 seconds).

Issue DateTitleAuthor(s)Journal
1May-2017EDITORIAL: Exploring customers' experiences and perceptions in diverse organisational settings and geographical boundariesPapasolomou, Ioanna ; Christofi, Michael ; Leonidou, Erasmia Journal of Customer Behaviour 
21-Jan-2017Marketing research on mergers and acquisitions: a systematic review and future directionsChristofi, Michael ; Leonidou, Erasmia ; Vrontis, Demetris International Marketing Review 
310-Aug-2015Innovation and cause-related marketing success: A conceptual framework and propositionsChristofi, Michael ; Leonidou, Erasmia ; Vrontis, Demetris ; Kitchen, Phillip ; Papasolomou, Ioanna Journal of Services Marketing 
41-Jan-2015Cause-related marketing, product innovation and extraordinary sustainable leadership: The root towards sustainabilityChristofi, Michael ; Leonidou, Erasmia ; Vrontis, Demetris Global Business and Economics Review 
51-Jan-2014Product innovation and cause-related marketing success: A conceptual framework and a research agendaChristofi, Michael ; Vrontis, Demetris ; Leonidou, Erasmia Marketing Intelligence and Planning 
61-Jan-2013Cause-related marketing and strategic agility: An integrated framework for gaining the competitive advantageChristofi, Michael ; Kaufmann Hans, Ruediger ; Vrontis, Demetris ; Leonidou, Erasmia World Review of Entrepreneurship, Management and Sustainable Development