1. Ktisis Cyprus University of Technology

Leonidou, Erasmia (rp21660)

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Publications

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Date Issued:  [2010 TO 2019]

Results 1-13 of 13 (Search time: 0.003 seconds).

Issue DateTitleAuthor(s)
1May-2017EDITORIAL: Exploring customers' experiences and perceptions in diverse organisational settings and geographical boundariesPapasolomou, Ioanna ; Christofi, Michael ; Leonidou, Erasmia 
21-Jan-2017Marketing research on mergers and acquisitions: a systematic review and future directionsChristofi, Michael ; Leonidou, Erasmia ; Vrontis, Demetris 
310-Aug-2015Innovation and cause-related marketing success: A conceptual framework and propositionsChristofi, Michael ; Leonidou, Erasmia ; Vrontis, Demetris ; Kitchen, Phillip ; Papasolomou, Ioanna 
41-Jan-2015Cause-related marketing, product innovation and extraordinary sustainable leadership: The root towards sustainabilityChristofi, Michael ; Leonidou, Erasmia ; Vrontis, Demetris 
52015Innovation: a thorough review of the various perspectivesChristofi, Michael ; Leonidou, Erasmia ; Vrontis, Demetris 
618-Jun-2014Innovation and Cause-Related Marketing Success in Business-To-Business Markets: A Conceptual Framework and PropositionsChristofi, Michael ; Leonidou, Erasmia ; Vrontis, Demetris 
71-Jan-2014Product innovation and cause-related marketing success: A conceptual framework and a research agendaChristofi, Michael ; Vrontis, Demetris ; Leonidou, Erasmia 
81-Jan-2013Cause-related marketing and strategic agility: An integrated framework for gaining the competitive advantageChristofi, Michael ; Kaufmann Hans, Ruediger ; Vrontis, Demetris ; Leonidou, Erasmia 
9Jun-2012Cause-Related Marketing success and Product Innovation: An Integrated Conceptual Framework and Research PropositionsChristofi, Michael ; Vrontis, Demetris ; Leonidou, Erasmia 
10Apr-2012Intercultural Competence As A Key Success Factor For Performance Of Employees Working In Contact With Foreign Customers: The Case Of The Banking Industry In CyprusLeonidou, Erasmia 
112012Action Research Case StudyLeonidou, Erasmia ; Christofi, Michael 
122012Reflecting on a DBA JourneyLeonidou, Erasmia ; Christofi, Michael 
132012Cause-Related Marketing and Strategic Agility: An Integrated Framework for Thriving in a Dynamic EnvironmentChristofi, Michael ; Leonidou, Erasmia