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| | Issue Date | Title | Author(s) |
| 1 | 29-Sep-2023 | Current Status of Metaverse Research | Teerakapibal, Surat ; Melanthiou, Yioula |
| 2 | 29-Sep-2023 | Unveiling a Holistic Approach: The Integrated Framework of Online Consumer-Brand Engagement | Uzunboylu, Naziyet ; Vrontis, Demetris ; Melanthiou, Yioula ; Papasolomou, Ioanna |
| 3 | 29-Sep-2023 | Online Sensory Marketing: Transforming NGOs Marketing Practices for a Sustainable Future in a Time of Global Crises | Avgeropoulou, Aikaterini ; Melanthiou, Yioula |
| 4 | 22-Jul-2023 | Consumers’ Online Brand-Related Activities (COBRAS): A Systematic Review | Papasolomou, Ioanna ; Melanthiou, Yioula ; Vrontis, Demetris ; Uzunboylu, Naziyet |
| 5 | 22-Jul-2023 | Understanding the Metaverse Through the Bibliometric Analysis Lens | Teerakapibal, Surat ; Melanthiou, Yioula |
| 6 | 1-Jan-2023 | A nation brand development framework: the stakeholders’ perspective | Abdalmajid, Jilan ; Papasolomou, Ioanna ; Vrontis, Demetris ; Melanthiou, Yioula ; Thrassou, Alkis ; Uzunboylu, Naziyet |
| 7 | 1-Jan-2023 | Did we really need a pandemic to fast-track technology? | Papasolomou, Ioanna ; Melanthiou, Yioula |
| 8 | 2023 | Medical Cannabis: Modeling a Destigmatization Process for its Candidacy to Become a Pharmaceutical Brand | Ntais, Christos ; Suvatjis, Jean ; Melanthiou, Yioula |
| 9 | 2023 | Medical Cannabis Brand Architecture: Establishing its Roots in Pharmaceutical Marketing | Ntais, Christos ; Suvatjis, Jean ; Melanthiou, Yioula |
| 10 | 6-Oct-2022 | The fast fashion vs environment debate: Consumers’ level of awareness, feelings, and behaviour towards sustainability within the fast-fashion sector | Papasolomou, Ioanna ; Melanthiou, Yioula ; Tsamouridis, Anestis |
| 11 | 1-Jan-2022 | Engineering the Metaverse for Innovating the Electronic Business: A Socio-technological Perspective | Festa, Giuseppe ; Melanthiou, Yioula ; Meriano, Pina |
| 12 | 1-Jan-2022 | Building corporate reputation through social media marketing efforts: the mediating role of corporate brand credibility | Garanti, Zanete ; Igbudu, Nicholas ; Popoola, Temitope ; Vrontis, Demetris ; Melanthiou, Yioula |
| 13 | 1-Jan-2022 | Reengineering the Organisation Design of Wine Businesses | Afxentiou, Georgios ; Melanthiou, Yioula |
| 14 | 4-Oct-2021 | Giving power to those having less power: NGOs, YouTube and virality | Avgeropoulou, Aikaterini ; Melanthiou, Yioula |
| 15 | 27-Apr-2021 | Sustainable development as a business advantage in real estate | Gklezakou, Evangelia ; Thrassou, Alkis ; Melanthiou, Yioula |
| 16 | 1-Jan-2021 | Environmental Turbulence and Strategic Aggressiveness in Sport Businesses During the Period of Economic Crisis | Kriemadis, Thanos ; Kariofyllas, Charalampos ; Melanthiou, Yioula ; Kartakoullis, Nikos ; Sakas, Damianos P. |
| 17 | 1-Jan-2021 | The influence of online and offline brand trust on consumer buying intention | Nosi, Costanza ; Pucci, Tommaso ; Melanthiou, Yioula ; Zanni, Lorenzo |
| 18 | 14-Oct-2020 | Communication and social media management: theory, research and practice | Dennis, Charles ; Foroudi, Pantea ; Melewar, T. C. ; Kitchen, Philip ; Melanthiou, Yioula ; Papasolonou, Ioanna |
| 19 | 1-Oct-2020 | Focusing on internal stakeholders to enable the implementation of organizational change towards corporate entrepreneurship : A case study from France | Chebbi, Hela ; Yahiaoui, Dorra ; Sellami, Mohamed ; Papasolomou-Doukakis, Ioanna ; Melanthiou, Yioula |
| 20 | 20-Mar-2020 | Hello Brand, let’s take a selfie | Uzunboylu, Naziyet ; Melanthiou, Yioula ; Papasolomou-Doukakis, Ioanna |
