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| | Issue Date | Title | Author(s) | Journal |
| 1 | 15-Feb-2019 | The celebrity chef phenomenon: a (reflective) commentary | Zopiatis, Anastasios ; Melanthiou, Yioula | International Journal of Contemporary Hospitality Management |
| 2 | 1-Jan-2018 | Internal CSR practices within the SME sector in Cyprus from the employees' perspective - challenges and prospects | Papasolomou, Ioanna ; Kountouros, Haris ; Melanthiou, Yioula | Global Business and Economics Review |
| 3 | 1-Jan-2017 | Editorial | Melanthiou, Yioula | International Journal of Technology Marketing |
| 4 | 1-Jan-2017 | A value-based transcription of student choices into higher education branding practices | Melanthiou, Yioula ; Thrassou, Alkis ; Vrontis, Demetris | Global Business and Economics Review |
| 5 | 1-Nov-2016 | Developing a Country-wide Tourist Loyalty Scheme: A Barren Landscape | Zopiatis, Anastasios ; Theocharous, Antonis L. ; Kosmas, Petros C. ; Webster, Craig ; Melanthiou, Yioula | International Journal of Tourism Research |
| 6 | 2-Apr-2016 | Consumer preference, satisfaction, and intentional behavior: Investigating consumer attitudes for branded or unbranded products | Iazzi, Antonio ; Vrontis, Demetris ; Trio, Oronzo ; Melanthiou, Yioula | Journal of Transnational Management |
| 7 | 3-Mar-2016 | Messages Not Getting Through: Societal Marketing to the Rescue | Melanthiou, Yioula | Journal of Promotion Management |
| 8 | 2-Jan-2015 | The Use of Social Network Sites as an E-Recruitment Tool | Melanthiou, Yioula ; Pavlou, Fotis ; Constantinou, Eleni | Journal of Transnational Management |
| 9 | 1-Jan-2015 | Social media uptake in Cyprus - Or is it just a new fad? | Melanthiou, Yioula ; Papasolomou, Ioanna ; Komodromos, Marcos | International Journal of Technology Marketing |
| 10 | 1-Jan-2014 | Success Through Innovation, Reputation, and Location | Melanthiou, Yioula | Journal of Promotion Management |
| 11 | 1-Jan-2014 | Corporate Reputation Through Strategic Corporate Social Responsibility: Insights From Service Industry Companies | Komodromos, Marcos ; Melanthiou, Yioula | Journal of Promotion Management |
| 12 | 1-Jan-2013 | Airline industry consolidation and its effect on shareholder value | Evripidou, Loukia ; Melanthiou, Yioula | Journal for Global Business Advancement |
| 13 | 1-Jul-2012 | Marketing Communication of Brands and Products in the New Era | Melanthiou, Yioula | Journal of Promotion Management |
| 14 | 1-Jul-2012 | Social Media: Marketing Public Relations' New Best Friend | Papasolomou, Ioanna ; Melanthiou, Yioula | Journal of Promotion Management |
| 255 | 1-Jan-2010 | Using social networks as a promotional tool for higher education institutions | Melanthiou, Yioula ; Fantis, Sophia | International Journal of Technology Marketing |
