Voutsa, Maria C. (rp18363)

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Publications

All [23]

Selected Publications [3]

Articles [1]

Conference Papers [16]

Books & Book Chapters [3]

Date issued

6 2020 - 2024
10 2010 - 2019

Fulltext

13 No Fulltext
3 With Fulltext

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Type: Conference Papers

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		Issue Date	Title	Author(s)
	1	27-Sep-2023	Safe vs Unsafe Crosswalks: Assessing the Factors Related to Pedestrian Safety	Theodosiou, Zenonas ; Voutsa, Maria C. ; Constantinou, Constantinos ; Lanitis, Andreas
	2	14-Jul-2023	LGBT in Advertising. How audience’s sexual conservatism influences the attitude towards the ads depicting LGBT characters	Leonidou, Sophia ; Voutsa, Maria C.
	3	14-Jul-2023	Gen Zs are real: The mediating role of self-brand connection in the relationship between BeReal usage and brand selfies	Kakoulli, Eleni ; Voutsa, Maria C.
	4	29-Jun-2023	LGBT Portrayals in Advertising. Sexual conservatism and the effectiveness of ads depicting straight or trans characters.	Leonidou, Sophia ; Voutsa, Maria C.
	5	8-Jul-2022	The duplicitous effects of COVID-19 perception on behavioural tendencies towards fashion brands on Instagram in a sub-Saharan African context	Mahmoud, Ali B. ; Voutsa, Maria C. ; Solakis, Konstantinos ; Grigoriou, Nichoals
	6	Jun-2021	Deciphering the facial expressions of gelotophobes in disparaging humorous advertisements	Voutsa, Maria C. ; Hatzithomas, Leonidas ; Tsichla, Eirini ; Boutsouki, Christina
	7	Sep-2019	Elicited emotions by disparaging humorous ads: The moderating role of gelotophobia, gelotophilia, and katagelasticism	Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Tsichla, Eirini
	8	Jul-2019	Physiological versus Self-report Measures in Emotional Advertising: A Research Agenda	Margariti, Kostoula ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Voutsa, Maria C.
	9	Jul-2019	Gelotophobes, gelotophiles, katagelasticists and their media preferences: A new market’s psychographic variable	Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Tsichla, Eirini
	10	Jun-2019	Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reported Measures and Facial Expressions	Tsichla, Eirini ; Voutsa, Maria C. ; Margariti, Kostoula ; Hatzithomas, Leonidas
	11	Jun-2019	Flashback in humorous advertising styles: a content analysis of Super Bowl advertising over the course of 45 years	Timamopoulou, Artemis ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Voutsa, Maria C.
	12	Jun-2018	Is this a joke? Disparaging humorous advertising effectiveness through the advertising characters gender	Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina
	13	Jun-2018	Sexual Humorous Appeals in Advertising: A Moderated Mediation Approach	Armyrioti, Maria ; Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina
	14	Jun-2018	Looking into service quality, visitor’s satisfaction and future behavior: the case of the archaeological and the Science & Technology Museums in Thessaloniki	Daskalaki, Vassiliki ; Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas
	15	Jul-2017	Superiority Theory and Disparagement Humor: the role of gelotophobia, gelotophilia and katagelasticism	Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina
	16	Jul-2016	How funny is it? Gelotophilia, Katagelasticism and Disparagement Humor	Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos