Voutsa, Maria C. (rp18363)

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Publications

All [23]

Selected Publications [3]

Articles [1]

Conference Papers [16]

Books & Book Chapters [3]

Type

Date issued

7 2020 - 2024

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		Issue Date	Title	Author(s)
	1	14-Jul-2023	LGBT in Advertising. How audience’s sexual conservatism influences the attitude towards the ads depicting LGBT characters	Leonidou, Sophia ; Voutsa, Maria C.
	2	29-Jun-2023	LGBT Portrayals in Advertising. Sexual conservatism and the effectiveness of ads depicting straight or trans characters.	Leonidou, Sophia ; Voutsa, Maria C.
	3	8-Jul-2022	The duplicitous effects of COVID-19 perception on behavioural tendencies towards fashion brands on Instagram in a sub-Saharan African context	Mahmoud, Ali B. ; Voutsa, Maria C. ; Solakis, Konstantinos ; Grigoriou, Nichoals
	4	2022	Face reading the emotions of gelotophobes toward disparaging humorous advertising	Voutsa, Maria C. ; Hatzithomas, Leonidas ; Tsichla, Eirini ; Boutsouki, Christina
	5	2021	Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reports and Facial Expressions	Tsichla, Eirini ; Voutsa, Maria C. ; Margariti, Kostoula ; Hatzithomas, Leonidas
	6	2021	Half a Century of Super Bowl Commercials: A Content Analysis of Humorous Advertising Styles	Timamopoulou, Artemis ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Voutsa, Maria C.
	7	30-Jan-2020	Service quality, visitor satisfaction and future behavior in the museum sector	Daskalaki, Vasiliki V. ; Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas