Zarkada, Anna K. (rp18008)

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Publications

All [98]

Articles [23]

Conference Papers [63]

Books & Book Chapters [9]

Others [3]

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Journals

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87 No Fulltext
11 With Fulltext

Results 21-40 of 98 (Search time: 0.006 seconds).

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		Issue Date	Title	Author(s)
	21	2017	Customer aggression and organizational turnover among service employees: The moderating role of distributive justice and organizational pride	Kashif, Muhammad ; Zarkada, Anna K. ; Thurasamy, Ramayah
	22	2017	The moderating effect of religiosity on ethical behavioural intentions: An application of the extended theory of planned behaviour to Pakistani bank employees	Kashif, Muhammad ; Zarkada, Anna K. ; Thurasamy, Ramayah
	23	2016	Identifying organisational brand elements for UK universities: A content analysis of students’ perceptions	Zarkada, Anna K. ; Kapareliotis, Ilias
	24	2016	He Had a Meaning in my Mind’ Unpacking Celebrity Footballer Brands	Zarkada, Anna K. ; Tzoumaka, Eugenia
	25	2016	An evidence based analysis of branding UK Universities	Zarkada, Anna K. ; Kapareliotis, Ilias
	26	2015	Η Ελληνική πολιτική κουλτούρα ενάντια στις μεταρρυθμίσεις	Ζαρκάδα, Άννα ; Nakas, Aristides
	27	2015	The Application of the Elaboration Likelihood Model to Political Communication: Political Slogans and Change of Preference	Zarkada, Anna K. ; Georgoudi, F
	28	2015	The Effect of Footballer Brand Characteristics on Fans’ Ticket Purchase Intention	Zarkada, Anna K. ; Tzoumaka, Eugenia
	29	2015	Value co-destruction between customers and frontline employees: A social system perspective	Kashif, Muhammad ; Zarkada, Anna K.
	30	26-Aug-2014	You Might Be Reputable But Are You ‘‘Liked’’? Orchestrating Corporate Reputation Co-Creation on Facebook	Zarkada, Anna K. ; Polydorou, Christina
	31	2014	Exploring Soccer Fans’ Schemata Regarding Global VS Local Human Brands	Zarkada, Anna K. ; Tzoumaka, Eugenia
	32	2014	The Future of Customer Service in a changing environment	Zarkada, Anna K. ; Panigyrakis, George G.
	33	2014	Crafting the Craft's Reputation	Zarkada, Anna K.
	34	2014	“Liking” those Who Rule the World: Politicians' Branding on Social Media	Zarkada, Anna K. ; Sotiropoulou, E
	35	2014	Is Personal Branding pushing the epistemological boundaries of marketing?	Zarkada, Anna K.
	36	2014	Achievement-Based Celebrities As Objects & Instruments Of Consumption	Zarkada, Anna K. ; Tzoumaka, Eugenia ; Siomkos, George ; Panigyrakis, George G.
	37	2014	A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation	Panigyrakis, George G. ; Zarkada, Anna K.
	38	2013	Towards a model of Consumer Engagement with Celebrity Brands	Zarkada, Anna K. ; Tzoumaka, Eugenia
	39	2013	Adapting to Survive : Facebook’s Introduction into the IMC Ecosystem	Zarkada, Anna K.
	40	2013	New philosophical paradigms in marketing: From amoral consumerism to axiological societing	Panigyrakis, George G. ; Zarkada, Anna K.

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