Refined By:
Journal:  International Marketing Review

Results 1-1 of 1 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s)
128-Aug-2020Cause-related marketing in international business: what works and what does not?Vrontis, Demetris ; Thrassou, Alkis ; Christofi, Michael ; Shams, S. M. Riad ; Czinkota, Michael R.