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Journal:  International Marketing Review
Date Issued:  [2020 TO 2022]

Results 1-5 of 5 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s)Journal
12021Guest editorialVrontis, Demetris ; Hulland, John ; Shaw, Jason D. ; Gaur, Ajai ; Czinkota, Michael ; Christofi, Michael International Marketing Review 
22021Marketing innovation and internationalization in smart city development: a systematic review, framework and research agendaChristofi, Michael ; Iaia, Lea ; Marchesani, Filippo ; Masciarelli, Francesca International Marketing Review 
33-Dec-2020An assessment of the literature on cause-related marketing: implications for international competitiveness and marketing researchVrontis, Demetris ; Christofi, Michael ; Katsikeas, Constantine S. International Marketing Review 
428-Aug-2020Customer engagement through choice in cause-related marketing: A potential for global competitivenessChristofi, Michael ; Vrontis, Demetris ; Leonidou, Erasmia ; Thrassou, Alkis International Marketing Review 
528-Aug-2020Cause-related marketing in international business: what works and what does not?Vrontis, Demetris ; Thrassou, Alkis ; Christofi, Michael ; Shams, S. M. Riad ; Czinkota, Michael R. International Marketing Review