1. Ktisis Cyprus University of Technology

Panigyrakis, George G. (rp10241)

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Publications

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Publisher:  Taylor & Francis

Results 1-4 of 4 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s)
117-Aug-2020Looking for luxury CSR practices that make more sense: The role of corporate identity and consumer attitudePanigyrakis, George G. ; Panopoulos, Anastasios ; Koronaki, Eirini 
22014A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creationPanigyrakis, George G. ; Zarkada, Anna K. 
31-Jan-2001Brand teams and the brand management structure in pharmaceutical and other fast-moving consumer goods companiesVeloutsou, Cleopatra A. ; Panigyrakis, George G. 
41994Strategic Marketing Objectives in Mergers and Acquisitions in the Greek Food IndustryPanigyrakis, George G.