1. Ktisis Cyprus University of Technology

Panigyrakis, George G. (rp10241)

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Publications

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Date Issued:  [2010 TO 2019]

Results 1-13 of 13 (Search time: 0.003 seconds).

Issue DateTitleAuthor(s)
11-Apr-2018The emotional value of arts-based initiatives: Strengthening the luxury brand–consumer relationshipKoronaki, Eirini ; Kyrousi, Antigone G. ; Panigyrakis, George G. 
22018Perception management: A Content Analysis of the Greek Reality Show ‘Survivor’Papakonstantinou, Katerina G. ; Zarkada, Anna K. ; Panigyrakis, George G. 
322-Nov-2017Strategic Marketing Objectives in Mergers and Acquisitions in the Greek Food IndustryPanigyrakis, George G. 
41-Jan-2017Hosting a successful metamodern party: Mixed methods management research on the web 2.0+Zarkada, Anna K. ; Panigyrakis, George G. ; Tzoumaka, Eugenia 
51-Jan-2016Attitudes toward ads portraying women in decorative roles and female competition: An evolutionary psychology perspectiveKyrousi, Antigone G. ; Panigyrakis, George G. ; Panopoulos, Anastasios P. 
61-Jan-2015Color effects in print advertising: A research update (1985-2012)Panigyrakis, George G. ; Kyrousi, Antigone G. 
72014The Future of Customer Service in a changing environmentZarkada, Anna K. ; Panigyrakis, George G. 
82014Achievement-Based Celebrities As Objects & Instruments Of ConsumptionZarkada, Anna K. ; Tzoumaka, Eugenia ; Siomkos, George ; Panigyrakis, George G. 
92014A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creationPanigyrakis, George G. ; Zarkada, Anna K. 
1025-Jan-2013Male and female attitudes towards stereotypical advertisements: A paired country investigationTheodoridis, Prokopis K. ; Kyrousi, Antigone G. ; Zotou, Athina Y. ; Πανηγυράκης, Γεώργιος 
112013New philosophical paradigms in marketing: From amoral consumerism to axiological societingPanigyrakis, George G. ; Zarkada, Anna K. 
122013Antecedents and consequents of brand managers' rolePoulis, G. Athanasios ; Panigyrakis, George G. ; Panopoulos, Anastasios Panos 
1312-Jan-2010The influence of the Olympic Games on Beijing consumers' perceptions of their city tourism developmentKapareliotis, Ilias ; Panopoulos, Anastasios ; Panigyrakis, George G.