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| | Issue Date | Title | Author(s) | Journal |
| 1 | Aug-2021 | A superiority–inferiority hypothesis on disparagement humor: The role of disposition toward ridicule | Hatzithomas, Leonidas ; Voutsa, Maria C. ; Boutsouki, Christina ; Zotos, Yorgos | Journal of Consumer Behaviour |
| 2 | 2021 | Α path to our heart: Visual metaphors and “white” space in advertising aesthetic pleasure | Margariti, Kostoula ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos | International Journal of Advertising |
| 3 | 2019 | Visual metaphors in food advertising: A cross-cultural study | Margariti, Kostoula ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Zotos, Yorgos | Food Research International |
| 4 | 2017 | Corporate facebook posts in the UK & Greece: A content analysis | Riskos, Kyriakos ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos | International Journal of Internet Marketing and Advertising |
| 5 | 1-Oct-2016 | The role of economic conditions on humor generation and attitude towards humorous TV commercials | Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos | Humor |
| 6 | 1-Jan-2016 | Gender stereotypes in advertising: A review of current research | Grau, Stacy Landreth ; Zotos, Yorgos | International Journal of Advertising |
| 7 | 1-Jan-2016 | Gender stereotypes in advertising: Exploring new directions | Zotos, Yorgos ; Grau, Stacy Landreth | International Journal of Advertising |
| 8 | 2016 | Gender portrayals revisited: searching for explicit and implicit stereotypes in Cypriot magazine advertisements | Tsichla, Eirini ; Zotos, Yorgos | International Journal of Advertising |
| 9 | Nov-2014 | Snapshots of men and women in interaction: an investigation of stereotypes in print advertisement relationship portrayals | Zotos, Yorgos ; Tsichla, Eirini | Journal of Euromarketing |
| 10 | 1-Feb-2011 | Humor and cultural values in print advertising: a cross-cultural study | Zotos, Yorgos ; Hatzithomas, Leonidas ; Boutsouki, Christina | International Marketing Review |
| 11 | 27-Apr-2010 | Quantity surcharges and consumer awareness in a new retail environment | Zotos, Yorgos ; Boutsouki, Christina ; Palla, Polyxeni | International Journal of Retail and Distribution Management |
| 12 | 13-Nov-2009 | Female role stereotypes in print advertising: Identifying associations with magazine and product categories | Zotos, Yorgos ; Plakoyiannaki, Emmanuella | European Journal of Marketing |
| 13 | May-2009 | Developing a holistic strategy for integrated waste management within municipal planning: challenges, policies, solutions and perspectives for Hellenic municipalities in the zero-waste, low-cost direction | Zotos, Yorgos ; Karagiannidis, Avraam K. ; Zampetoglou, S. ; Malamakis, Apostolos ; Antonopoulos, Ioannis Sofocles ; Kontogianni, Stamatia ; Tchobanoglous, George | Waste Management |
| 14 | May-2009 | The effects of culture and product type on the use of humor in Greek TV advertising: an application of Speck's humorous message taxonomy | Zotos, Yorgos ; Hatzithomas, Leonidas ; Boutsouki, Christina | Journal of Current Issues & Research in Advertising |
| 15 | Nov-2008 | Images of women in online advertisements of global products: Does sexism exist? | Plakoyiannaki, Emmanuella ; Mathioudaki, Kalliopi ; Dimitratos, Pavlos ; Zotos, Yorgos | Journal of Business Ethics |
| 16 | 15-Feb-2008 | Attitudes and behaviour towards organic products: an exploratory study | Zotos, Yorgos ; Tsakiridou, Efthimia ; Boutsouki, Christina ; Mattas, Kostantinos | International Journal of Retail and Distribution Management |
| 17 | 14-Aug-2006 | Employing a dichotomous choice model to assess Willingness to Pay (WTP) for organically produced products | Tsakiridou, Efthimia ; Zotos, Yorgos ; Mattas, Konstantinos | Journal of Food Products Marketing |
| 18 | 1-Jan-2006 | Organic consumers' profile and their willingness to pay (WTP) for selected organic food products in Greece | Zotos, Yorgos ; Krystallis, Athanassios ; Fotopoulos, Christos | Journal of International Consumer Marketing |
| 19 | 1-Sep-2004 | The metamorphosis of Greek consumer's sentiments toward marketing and consumerism | Lysonski, Steven ; Durvasula, Srinivas ; Zotos, Yorgos | Journal of Euromarketing |
| 20 | 1999 | Selling exports to consumers in Bulgaria: Attitudes towards foreign products | Ziamou, P. ; Zotos, Yorgos ; Lysonski, S. ; Zafiropoulos, C. | Journal of Euromarketing |
