Refined By:
Date Issued:  [2000 TO 2009]

Results 1-10 of 10 (Search time: 0.004 seconds).

Issue DateTitleAuthor(s)Journal
113-Nov-2009Female role stereotypes in print advertising: Identifying associations with magazine and product categoriesZotos, Yorgos ; Plakoyiannaki, Emmanuella European Journal of Marketing 
2May-2009Developing a holistic strategy for integrated waste management within municipal planning: challenges, policies, solutions and perspectives for Hellenic municipalities in the zero-waste, low-cost directionZotos, Yorgos ; Karagiannidis, Avraam K. ; Zampetoglou, S. ; Malamakis, Apostolos ; Antonopoulos, Ioannis Sofocles ; Kontogianni, Stamatia ; Tchobanoglous, George Waste Management 
3May-2009The effects of culture and product type on the use of humor in Greek TV advertising: an application of Speck's humorous message taxonomyZotos, Yorgos ; Hatzithomas, Leonidas ; Boutsouki, Christina Journal of Current Issues & Research in Advertising 
4Nov-2008Images of women in online advertisements of global products: Does sexism exist?Plakoyiannaki, Emmanuella ; Mathioudaki, Kalliopi ; Dimitratos, Pavlos ; Zotos, Yorgos Journal of Business Ethics 
515-Feb-2008Attitudes and behaviour towards organic products: an exploratory studyZotos, Yorgos ; Tsakiridou, Efthimia ; Boutsouki, Christina ; Mattas, Kostantinos International Journal of Retail and Distribution Management 
62008Consumer behaviour towards own label: monitoring the Greek experienceZotos, Yorgos ; Boutsouki, Christina ; Masouti, Zafeiria Agricultural Economics Review 
75-Dec-2007Leadership styles in the top greek media companies: leading people with a mixed styleZotos, Yorgos ; Tsourvakas, George ; Dekoulou, Paraskevi International Journal on Media Management 
814-Aug-2006Employing a dichotomous choice model to assess Willingness to Pay (WTP) for organically produced productsTsakiridou, Efthimia ; Zotos, Yorgos ; Mattas, Konstantinos Journal of Food Products Marketing 
91-Jan-2006Organic consumers' profile and their willingness to pay (WTP) for selected organic food products in GreeceZotos, Yorgos ; Krystallis, Athanassios ; Fotopoulos, Christos Journal of International Consumer Marketing 
101-Sep-2004The metamorphosis of Greek consumer's sentiments toward marketing and consumerismLysonski, Steven ; Durvasula, Srinivas ; Zotos, Yorgos Journal of Euromarketing