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Αποτελέσματα για 1-8 από 8.

Ημερομηνία ΈκδοσηςΤίτλοςΣυγγραφέας
1Ιου-2016How funny is it? Gelotophilia, Katagelasticism and Disparagement HumorVoutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos 
22014The role of economic conditions on the effectiveness of Greek humorous TV advertisingZotos, Yorgos ; Boutsouki, Christina ; Hatzithomas, Leonidas 
32014Product packaging: research trends and opportunitiesZotos, Yorgos ; Triantos, Al. 
42014A model for consumer engagement in eWOM via social mediaZotos, Yorgos ; Hatzithomas, Leonidas ; Pigadas, Vassilis ; Boutsouki, Christina 
5Ιου-2013Effective interactive websites: examining the moderating role of involvementZotos, Yorgos ; Palla, Polyxeni ; Tsiotsou, Rodoula H. 
62012Postmodern marketing: the era of post - marketingZotos, Yorgos ; Outra, Lilian ; Plakoyiannaki, Emmanuella 
72011The mediating effect of brand personality on the relationship between online atmospherics and attitudes toward the siteZotos, Yorgos ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Boutsouki, Christina 
82010Social responsible content as leadership strategy component for dominant media companiesZotos, Yorgos ; Tsourvakas, George ; Dekoulou, Paraskevi ; Agas, Kostas