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Issue DateTitleAuthor(s)
125-Aug-2014Female stereotypes in print advertising: a retrospective analysisZotos, Yorgos ; Tsichla, Eirini 
22014Gaining satisfaction and trust in a brand websiteZotos, Yorgos ; Tsiotsou, Rodoula ; Palla, Polyxeni 
32014Truly interactive websites: an eye tracking approachZotos, Yorgos ; Palla, Polyxeni ; Tsiotsou, Rodoula H. 
42014Female portrayals in advertising past research, new directionsZotos, Yorgos ; Tsichla, Eirini 
52014Social media advertising platforms: a cross-cultural studyZotos, Yorgos ; Chatzithomas, Nikolaos ; Boutsouki, Christina ; Hatzithomas, Leonidas 
62012Is website interactivity beneficial for low involvement products?Zotos, Yorgos ; Tsiotsou, Rodoula H. ; Palla, Polyxeni 
72011Is humor a countercyclical advertising strategy?Zotos, Yorgos ; Outra, Evaggelia ; Hatzithomas, Leonidas ; Boutsouki, Christina 
8Jun-2010Postmodern advertising: a longitudinal study of super bowl commercialsZotos, Yorgos ; Hatzithomas, Leonidas ; Outra, Evvangelia 
92008Consumer behaviour towards own label: monitoring the Greek experienceZotos, Yorgos ; Boutsouki, Christina ; Masouti, Zafeiria 
105-Dec-2007Leadership styles in the top greek media companies: leading people with a mixed styleZotos, Yorgos ; Tsourvakas, George ; Dekoulou, Paraskevi