|
| | Issue Date | Title | Author(s) |
| 1 | Aug-2021 | A superiority–inferiority hypothesis on disparagement humor: The role of disposition toward ridicule | Hatzithomas, Leonidas ; Voutsa, Maria C. ; Boutsouki, Christina ; Zotos, Yorgos |
| 2 | 2021 | Α path to our heart: Visual metaphors and “white” space in advertising aesthetic pleasure | Margariti, Kostoula ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos |
| 3 | 2019 | Visual metaphors in food advertising: A cross-cultural study | Margariti, Kostoula ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Zotos, Yorgos |
| 4 | 2017 | Corporate facebook posts in the UK & Greece: A content analysis | Riskos, Kyriakos ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos |
| 5 | 1-Oct-2016 | The role of economic conditions on humor generation and attitude towards humorous TV commercials | Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos |
| 6 | Jul-2016 | How funny is it? Gelotophilia, Katagelasticism and Disparagement Humor | Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos |
| 7 | 1-Jan-2016 | Gender stereotypes in advertising: A review of current research | Grau, Stacy Landreth ; Zotos, Yorgos |
| 8 | 1-Jan-2016 | Gender stereotypes in advertising: Exploring new directions | Zotos, Yorgos ; Grau, Stacy Landreth |
| 9 | 2016 | Gender portrayals revisited: searching for explicit and implicit stereotypes in Cypriot magazine advertisements | Tsichla, Eirini ; Zotos, Yorgos |
| 10 | Nov-2014 | Snapshots of men and women in interaction: an investigation of stereotypes in print advertisement relationship portrayals | Zotos, Yorgos ; Tsichla, Eirini |
| 11 | 2014 | The role of economic conditions on the effectiveness of Greek humorous TV advertising | Zotos, Yorgos ; Boutsouki, Christina ; Hatzithomas, Leonidas |
| 12 | 2014 | Product packaging: research trends and opportunities | Zotos, Yorgos ; Triantos, Al. |
| 13 | 2014 | A model for consumer engagement in eWOM via social media | Zotos, Yorgos ; Hatzithomas, Leonidas ; Pigadas, Vassilis ; Boutsouki, Christina |
| 14 | Jul-2013 | Effective interactive websites: examining the moderating role of involvement | Zotos, Yorgos ; Palla, Polyxeni ; Tsiotsou, Rodoula H. |
| 15 | 2013 | Is website interactivity always beneficial? an elaboration likelihood model approach | Zotos, Yorgos ; Palla, Polyxeni ; Tsiotsou, Rodoula H. |
| 16 | 2012 | Postmodern marketing: the era of post - marketing | Zotos, Yorgos ; Outra, Lilian ; Plakoyiannaki, Emmanuella |
| 17 | 1-Feb-2011 | Humor and cultural values in print advertising: a cross-cultural study | Zotos, Yorgos ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| 18 | 2011 | The mediating effect of brand personality on the relationship between online atmospherics and attitudes toward the site | Zotos, Yorgos ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| 19 | 27-Apr-2010 | Quantity surcharges and consumer awareness in a new retail environment | Zotos, Yorgos ; Boutsouki, Christina ; Palla, Polyxeni |
| 20 | 2010 | Social responsible content as leadership strategy component for dominant media companies | Zotos, Yorgos ; Tsourvakas, George ; Dekoulou, Paraskevi ; Agas, Kostas |
