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Date Issued:  [2000 TO 2009]

Results 1-12 of 12 (Search time: 0.004 seconds).

Issue DateTitleAuthor(s)
113-Nov-2009Female role stereotypes in print advertising: Identifying associations with magazine and product categoriesZotos, Yorgos ; Plakoyiannaki, Emmanuella 
2May-2009Developing a holistic strategy for integrated waste management within municipal planning: challenges, policies, solutions and perspectives for Hellenic municipalities in the zero-waste, low-cost directionZotos, Yorgos ; Karagiannidis, Avraam K. ; Zampetoglou, S. ; Malamakis, Apostolos ; Antonopoulos, Ioannis Sofocles ; Kontogianni, Stamatia ; Tchobanoglous, George 
3May-2009The effects of culture and product type on the use of humor in Greek TV advertising: an application of Speck's humorous message taxonomyZotos, Yorgos ; Hatzithomas, Leonidas ; Boutsouki, Christina 
42009The level of market-orientation of political parties in GreeceKotzaivazoglou, Iordanis ; Zotos, Yorgos 
5Nov-2008Images of women in online advertisements of global products: Does sexism exist?Plakoyiannaki, Emmanuella ; Mathioudaki, Kalliopi ; Dimitratos, Pavlos ; Zotos, Yorgos 
615-Feb-2008Attitudes and behaviour towards organic products: an exploratory studyZotos, Yorgos ; Tsakiridou, Efthimia ; Boutsouki, Christina ; Mattas, Kostantinos 
72008Consumer behaviour towards own label: monitoring the Greek experienceZotos, Yorgos ; Boutsouki, Christina ; Masouti, Zafeiria 
85-Dec-2007Leadership styles in the top greek media companies: leading people with a mixed styleZotos, Yorgos ; Tsourvakas, George ; Dekoulou, Paraskevi 
914-Aug-2006Employing a dichotomous choice model to assess Willingness to Pay (WTP) for organically produced productsTsakiridou, Efthimia ; Zotos, Yorgos ; Mattas, Konstantinos 
101-Jan-2006Organic consumers' profile and their willingness to pay (WTP) for selected organic food products in GreeceZotos, Yorgos ; Krystallis, Athanassios ; Fotopoulos, Christos 
111-Sep-2004The metamorphosis of Greek consumer's sentiments toward marketing and consumerismLysonski, Steven ; Durvasula, Srinivas ; Zotos, Yorgos 
122002Οι διαφημίσεις αλκοόλ στα περιοδικά: συγκριτική παρουσίαση δεδομένων της ελληνικής και αμερικανικής (Η.Π.Α.) πραγματικότηταςZotos, Yorgos