1. Ktisis Cyprus University of Technology

Zotos, Yorgos (rp02180)

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Publications

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Date Issued:  [2000 TO 2009]
Publisher:  Taylor & Francis

Results 1-4 of 4 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s)Journal
1May-2009The effects of culture and product type on the use of humor in Greek TV advertising: an application of Speck's humorous message taxonomyZotos, Yorgos ; Hatzithomas, Leonidas ; Boutsouki, Christina Journal of Current Issues & Research in Advertising 
214-Aug-2006Employing a dichotomous choice model to assess Willingness to Pay (WTP) for organically produced productsTsakiridou, Efthimia ; Zotos, Yorgos ; Mattas, Konstantinos Journal of Food Products Marketing 
31-Jan-2006Organic consumers' profile and their willingness to pay (WTP) for selected organic food products in GreeceZotos, Yorgos ; Krystallis, Athanassios ; Fotopoulos, Christos Journal of International Consumer Marketing 
41-Sep-2004The metamorphosis of Greek consumer's sentiments toward marketing and consumerismLysonski, Steven ; Durvasula, Srinivas ; Zotos, Yorgos Journal of Euromarketing