Refined By:
Ημερομηνία Έκδοσης:  [2000 TO 2009]
Τύπος:  Article

Αποτελέσματα για 1-10 από 10.

Ημερομηνία ΈκδοσηςΤίτλοςΣυγγραφέας
113-Νοε-2009Female role stereotypes in print advertising: Identifying associations with magazine and product categoriesZotos, Yorgos ; Plakoyiannaki, Emmanuella 
2Μαΐ-2009Developing a holistic strategy for integrated waste management within municipal planning: challenges, policies, solutions and perspectives for Hellenic municipalities in the zero-waste, low-cost directionZotos, Yorgos ; Karagiannidis, Avraam K. ; Zampetoglou, S. ; Malamakis, Apostolos ; Antonopoulos, Ioannis Sofocles ; Kontogianni, Stamatia ; Tchobanoglous, George 
3Μαΐ-2009The effects of culture and product type on the use of humor in Greek TV advertising: an application of Speck's humorous message taxonomyZotos, Yorgos ; Hatzithomas, Leonidas ; Boutsouki, Christina 
4Νοε-2008Images of women in online advertisements of global products: Does sexism exist?Plakoyiannaki, Emmanuella ; Mathioudaki, Kalliopi ; Dimitratos, Pavlos ; Zotos, Yorgos 
515-Φεβ-2008Attitudes and behaviour towards organic products: an exploratory studyZotos, Yorgos ; Tsakiridou, Efthimia ; Boutsouki, Christina ; Mattas, Kostantinos 
62008Consumer behaviour towards own label: monitoring the Greek experienceZotos, Yorgos ; Boutsouki, Christina ; Masouti, Zafeiria 
75-Δεκ-2007Leadership styles in the top greek media companies: leading people with a mixed styleZotos, Yorgos ; Tsourvakas, George ; Dekoulou, Paraskevi 
814-Αυγ-2006Employing a dichotomous choice model to assess Willingness to Pay (WTP) for organically produced productsTsakiridou, Efthimia ; Zotos, Yorgos ; Mattas, Konstantinos 
91-Ιαν-2006Organic consumers' profile and their willingness to pay (WTP) for selected organic food products in GreeceZotos, Yorgos ; Krystallis, Athanassios ; Fotopoulos, Christos 
101-Σεπ-2004The metamorphosis of Greek consumer's sentiments toward marketing and consumerismLysonski, Steven ; Durvasula, Srinivas ; Zotos, Yorgos