Faculty of Communication and Media Studies

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Organization name

Dean

Triga, Vasiliki

Parent OrgUnit

Cyprus University of Technology

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Date Issued: [2020 TO 2024]

Fulltext: No Fulltext

Journal: International Journal of Advertising

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		Issue Date	Title	Author(s)
	1	2020	All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self	Panigyrakis, George G. ; Panopoulos, Anastasios ; Koronaki, Eirini
	2	2021	Α path to our heart: Visual metaphors and “white” space in advertising aesthetic pleasure	Margariti, Kostoula ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos