Events International Conference on Contemporary Marketing Issues

Conference title
International Conference on Contemporary Marketing Issues

Events Publications
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Results 1-5 of 5 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s)
18-Jul-2022The duplicitous effects of COVID-19 perception on behavioural tendencies towards fashion brands on Instagram in a sub-Saharan African contextMahmoud, Ali B. ; Voutsa, Maria C. ; Solakis, Konstantinos ; Grigoriou, Nichoals 
2Jul-2019Physiological versus Self-report Measures in Emotional Advertising: A Research AgendaMargariti, Kostoula ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Voutsa, Maria C. 
3Jul-2019Gelotophobes, gelotophiles, katagelasticists and their media preferences: A new market’s psychographic variableVoutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Tsichla, Eirini 
4Jun-2018Looking into service quality, visitor’s satisfaction and future behavior: the case of the archaeological and the Science & Technology Museums in ThessalonikiDaskalaki, Vassiliki ; Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas 
52016He Had a Meaning in my Mind’ Unpacking Celebrity Footballer BrandsZarkada, Anna K. ; Tzoumaka, Eugenia