1. Ktisis Cyprus University of Technology
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Browsing by Authors Tsichla, Eirini


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Showing results 4 to 13 of 13 < previous 
Issue DateTitleAuthor(s)
2022Face reading the emotions of gelotophobes toward disparaging humorous advertisingVoutsa, Maria C. ; Hatzithomas, Leonidas ; Tsichla, Eirini ; Boutsouki, Christina 
2014Female portrayals in advertising past research, new directionsZotos, Yorgos ; Tsichla, Eirini 
25-Aug-2014Female stereotypes in print advertising: a retrospective analysisZotos, Yorgos ; Tsichla, Eirini 
Jul-2019Gelotophobes, gelotophiles, katagelasticists and their media preferences: A new market’s psychographic variableVoutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Tsichla, Eirini 
2016Gender portrayals revisited: searching for explicit and implicit stereotypes in Cypriot magazine advertisementsTsichla, Eirini ; Zotos, Yorgos 
Jun-2019Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reported Measures and Facial ExpressionsTsichla, Eirini ; Voutsa, Maria C. ; Margariti, Kostoula ; Hatzithomas, Leonidas 
2021Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reports and Facial ExpressionsTsichla, Eirini ; Voutsa, Maria C. ; Margariti, Kostoula ; Hatzithomas, Leonidas 
2011The mediating effect of brand personality on the relationship between online atmospherics and attitudes toward the siteZotos, Yorgos ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Boutsouki, Christina 
Jul-2019Physiological versus Self-report Measures in Emotional Advertising: A Research AgendaMargariti, Kostoula ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Voutsa, Maria C. 
Nov-2014Snapshots of men and women in interaction: an investigation of stereotypes in print advertisement relationship portrayalsZotos, Yorgos ; Tsichla, Eirini 
Showing results 4 to 13 of 13 < previous