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Ktisis Cyprus University of Technology
Research Outputs
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Iazzi, Antonio
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Issue Date
Title
Author(s)
2-Apr-2016
Consumer preference, satisfaction, and intentional behavior: Investigating consumer attitudes for branded or unbranded products
Iazzi, Antonio
; Vrontis, Demetris
; Trio, Oronzo
; Melanthiou, Yioula
