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| Issue Date | Title | Author(s) |
| Jun-2021 | Deciphering the facial expressions of gelotophobes in disparaging humorous advertisements | Voutsa, Maria C. ; Hatzithomas, Leonidas ; Tsichla, Eirini ; Boutsouki, Christina |
| Sep-2019 | Elicited emotions by disparaging humorous ads: The moderating role of gelotophobia, gelotophilia, and katagelasticism | Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Tsichla, Eirini |
| 2021 | Examining consumer responses to YouTube ads through facial expressions and self-reports: the role of gender identity and emotional appeals | Voutsa, Maria C. ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Margariti, Kostoula |
| 2022 | Face reading the emotions of gelotophobes toward disparaging humorous advertising | Voutsa, Maria C. ; Hatzithomas, Leonidas ; Tsichla, Eirini ; Boutsouki, Christina |
| 2014 | Female portrayals in advertising past research, new directions | Zotos, Yorgos ; Tsichla, Eirini |
| 25-Aug-2014 | Female stereotypes in print advertising: a retrospective analysis | Zotos, Yorgos ; Tsichla, Eirini |
| Jul-2019 | Gelotophobes, gelotophiles, katagelasticists and their media preferences: A new market’s psychographic variable | Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Tsichla, Eirini |
| 2016 | Gender portrayals revisited: searching for explicit and implicit stereotypes in Cypriot magazine advertisements | Tsichla, Eirini ; Zotos, Yorgos |
| Jun-2019 | Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reported Measures and Facial Expressions | Tsichla, Eirini ; Voutsa, Maria C. ; Margariti, Kostoula ; Hatzithomas, Leonidas |
| 2021 | Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reports and Facial Expressions | Tsichla, Eirini ; Voutsa, Maria C. ; Margariti, Kostoula ; Hatzithomas, Leonidas |
| 2011 | The mediating effect of brand personality on the relationship between online atmospherics and attitudes toward the site | Zotos, Yorgos ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| Jul-2019 | Physiological versus Self-report Measures in Emotional Advertising: A Research Agenda | Margariti, Kostoula ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Voutsa, Maria C. |
| Nov-2014 | Snapshots of men and women in interaction: an investigation of stereotypes in print advertisement relationship portrayals | Zotos, Yorgos ; Tsichla, Eirini |
