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| Issue Date | Title | Author(s) |
| 15-Feb-2008 | Attitudes and behaviour towards organic products: an exploratory study | Zotos, Yorgos ; Tsakiridou, Efthimia ; Boutsouki, Christina ; Mattas, Kostantinos |
| 2008 | Consumer behaviour towards own label: monitoring the Greek experience | Zotos, Yorgos ; Boutsouki, Christina ; Masouti, Zafeiria |
| 2017 | Corporate facebook posts in the UK & Greece: A content analysis | Riskos, Kyriakos ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos |
| May-2009 | Developing a holistic strategy for integrated waste management within municipal planning: challenges, policies, solutions and perspectives for Hellenic municipalities in the zero-waste, low-cost direction | Zotos, Yorgos ; Karagiannidis, Avraam K. ; Zampetoglou, S. ; Malamakis, Apostolos ; Antonopoulos, Ioannis Sofocles ; Kontogianni, Stamatia ; Tchobanoglous, George |
| Jul-2013 | Effective interactive websites: examining the moderating role of involvement | Zotos, Yorgos ; Palla, Polyxeni ; Tsiotsou, Rodoula H. |
| May-2009 | The effects of culture and product type on the use of humor in Greek TV advertising: an application of Speck's humorous message taxonomy | Zotos, Yorgos ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| 14-Aug-2006 | Employing a dichotomous choice model to assess Willingness to Pay (WTP) for organically produced products | Tsakiridou, Efthimia ; Zotos, Yorgos ; Mattas, Konstantinos |
| 2014 | Female portrayals in advertising past research, new directions | Zotos, Yorgos ; Tsichla, Eirini |
| 13-Nov-2009 | Female role stereotypes in print advertising: Identifying associations with magazine and product categories | Zotos, Yorgos ; Plakoyiannaki, Emmanuella |
| 25-Aug-2014 | Female stereotypes in print advertising: a retrospective analysis | Zotos, Yorgos ; Tsichla, Eirini |
| 2014 | Gaining satisfaction and trust in a brand website | Zotos, Yorgos ; Tsiotsou, Rodoula ; Palla, Polyxeni |
| 2016 | Gender portrayals revisited: searching for explicit and implicit stereotypes in Cypriot magazine advertisements | Tsichla, Eirini ; Zotos, Yorgos |
| 1-Jan-2016 | Gender stereotypes in advertising: A review of current research | Grau, Stacy Landreth ; Zotos, Yorgos |
| 1-Jan-2016 | Gender stereotypes in advertising: Exploring new directions | Zotos, Yorgos ; Grau, Stacy Landreth |
| Jul-2016 | How funny is it? Gelotophilia, Katagelasticism and Disparagement Humor | Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos |
| 1-Feb-2011 | Humor and cultural values in print advertising: a cross-cultural study | Zotos, Yorgos ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| Nov-2008 | Images of women in online advertisements of global products: Does sexism exist? | Plakoyiannaki, Emmanuella ; Mathioudaki, Kalliopi ; Dimitratos, Pavlos ; Zotos, Yorgos |
| 2011 | Is humor a countercyclical advertising strategy? | Zotos, Yorgos ; Outra, Evaggelia ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| 2013 | Is website interactivity always beneficial? an elaboration likelihood model approach | Zotos, Yorgos ; Palla, Polyxeni ; Tsiotsou, Rodoula H. |
| 2012 | Is website interactivity beneficial for low involvement products? | Zotos, Yorgos ; Tsiotsou, Rodoula H. ; Palla, Polyxeni |
