Browsing by Authors Avgeropoulou, Aikaterini

Showing results 1 to 3 of 3
Issue DateTitleAuthor(s)
4-Oct-2021Giving power to those having less power: NGOs, YouTube and viralityAvgeropoulou, Aikaterini ; Melanthiou, Yioula 
Sep-2021A New Paradigm of Sensory Marketing for Those in Need: Exploring NGOS, Virality During and Post Covid-19 CrisisAvgeropoulou, Aikaterini ; Melanthiou, Yioula 
29-Sep-2023Online Sensory Marketing: Transforming NGOs Marketing Practices for a Sustainable Future in a Time of Global CrisesAvgeropoulou, Aikaterini ; Melanthiou, Yioula