1. Ktisis Cyprus University of Technology
  2. Research Outputs

Browsing by Authors Melanthiou, Yioula


Or, select a letter below to browse by last name
0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Showing results 35 to 47 of 47 < previous 
Issue DateTitleAuthor(s)
1-Jan-2019The Practicable Aspect of the Omni-Channel Retailing Strategy and Its Impact on Customer LoyaltyChristoforou, Tandy ; Melanthiou, Yioula 
1-Jan-2022Reengineering the Organisation Design of Wine BusinessesAfxentiou, Georgios ; Melanthiou, Yioula 
1-Jan-2015Social media uptake in Cyprus - Or is it just a new fad?Melanthiou, Yioula ; Papasolomou, Ioanna ; Komodromos, Marcos 
1-Jul-2012Social Media: Marketing Public Relations' New Best FriendPapasolomou, Ioanna ; Melanthiou, Yioula 
1-Jan-2020The ‘soft’ and ‘hard’ sides of the sharing economy: A discussion of marketing, financial and socio-cultural aspectsMelanthiou, Yioula ; Evripidou, Loukia ; Epaminonda, Epaminondas ; Komodromos, Marcos 
1-Jan-2014Success Through Innovation, Reputation, and LocationMelanthiou, Yioula 
27-Apr-2021Sustainable development as a business advantage in real estateGklezakou, Evangelia ; Thrassou, Alkis ; Melanthiou, Yioula 
22-Jul-2023Understanding the Metaverse Through the Bibliometric Analysis LensTeerakapibal, Surat ; Melanthiou, Yioula 
29-Sep-2023Unveiling a Holistic Approach: The Integrated Framework of Online Consumer-Brand EngagementUzunboylu, Naziyet ; Vrontis, Demetris ; Melanthiou, Yioula ; Papasolomou, Ioanna 
2-Jan-2015The Use of Social Network Sites as an E-Recruitment ToolMelanthiou, Yioula ; Pavlou, Fotis ; Constantinou, Eleni 
1-Jan-2010Using social networks as a promotional tool for higher education institutionsMelanthiou, Yioula ; Fantis, Sophia 
1-Jan-2017A value-based transcription of student choices into higher education branding practicesMelanthiou, Yioula ; Thrassou, Alkis ; Vrontis, Demetris 
1-Dec-2007Website design and development as an effective and efficient promotional tool: A case study in the hotel industry in CyprusVrontis, Demetris ; Ktoridou, Despo ; Melanthiou, Yioula 
Showing results 35 to 47 of 47 < previous