| Issue Date | Title | Author(s) |
| 1-Jan-2023 | A nation brand development framework: the stakeholders’ perspective | Abdalmajid, Jilan ; Papasolomou, Ioanna ; Vrontis, Demetris ; Melanthiou, Yioula ; Thrassou, Alkis ; Uzunboylu, Naziyet |
| Apr-2022 | A New Approach for Understanding Brand Selfies as an Engagement Strategy on Instagram | Uzunboylu, Naziyet ; Melanthiou, Yioula ; Papasolomou, Ioanna ; Vrontis, Demetris |
| 6-Jan-2020 | The new helping the old: Social media as a facilitator for variety seeking in food choices of the grey population | Teerakapibal, Surat ; Melanthiou, Yioula |
| Sep-2021 | A New Paradigm of Sensory Marketing for Those in Need: Exploring NGOS, Virality During and Post Covid-19 Crisis | Avgeropoulou, Aikaterini ; Melanthiou, Yioula |
| 29-Sep-2023 | Online Sensory Marketing: Transforming NGOs Marketing Practices for a Sustainable Future in a Time of Global Crises | Avgeropoulou, Aikaterini ; Melanthiou, Yioula |
| 1-Jan-2019 | The Practicable Aspect of the Omni-Channel Retailing Strategy and Its Impact on Customer Loyalty | Christoforou, Tandy ; Melanthiou, Yioula |
| 1-Jan-2022 | Reengineering the Organisation Design of Wine Businesses | Afxentiou, Georgios ; Melanthiou, Yioula |
| 1-Jan-2015 | Social media uptake in Cyprus - Or is it just a new fad? | Melanthiou, Yioula ; Papasolomou, Ioanna ; Komodromos, Marcos |
| 1-Jul-2012 | Social Media: Marketing Public Relations' New Best Friend | Papasolomou, Ioanna ; Melanthiou, Yioula |
| 1-Jan-2020 | The ‘soft’ and ‘hard’ sides of the sharing economy: A discussion of marketing, financial and socio-cultural aspects | Melanthiou, Yioula ; Evripidou, Loukia ; Epaminonda, Epaminondas ; Komodromos, Marcos |
| 1-Jan-2014 | Success Through Innovation, Reputation, and Location | Melanthiou, Yioula |
| 27-Apr-2021 | Sustainable development as a business advantage in real estate | Gklezakou, Evangelia ; Thrassou, Alkis ; Melanthiou, Yioula |
| 22-Jul-2023 | Understanding the Metaverse Through the Bibliometric Analysis Lens | Teerakapibal, Surat ; Melanthiou, Yioula |
| 29-Sep-2023 | Unveiling a Holistic Approach: The Integrated Framework of Online Consumer-Brand Engagement | Uzunboylu, Naziyet ; Vrontis, Demetris ; Melanthiou, Yioula ; Papasolomou, Ioanna |
| 2-Jan-2015 | The Use of Social Network Sites as an E-Recruitment Tool | Melanthiou, Yioula ; Pavlou, Fotis ; Constantinou, Eleni |
| 1-Jan-2010 | Using social networks as a promotional tool for higher education institutions | Melanthiou, Yioula ; Fantis, Sophia |
| 1-Jan-2017 | A value-based transcription of student choices into higher education branding practices | Melanthiou, Yioula ; Thrassou, Alkis ; Vrontis, Demetris |
| 1-Dec-2007 | Website design and development as an effective and efficient promotional tool: A case study in the hotel industry in Cyprus | Vrontis, Demetris ; Ktoridou, Despo ; Melanthiou, Yioula |