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| Issue Date | Title | Author(s) |
| 4-Oct-2021 | Giving power to those having less power: NGOs, YouTube and virality | Avgeropoulou, Aikaterini ; Melanthiou, Yioula |
| 20-Mar-2020 | Hello Brand, let’s take a selfie | Uzunboylu, Naziyet ; Melanthiou, Yioula ; Papasolomou-Doukakis, Ioanna |
| 1-Jan-2021 | The influence of online and offline brand trust on consumer buying intention | Nosi, Costanza ; Pucci, Tommaso ; Melanthiou, Yioula ; Zanni, Lorenzo |
| 1-Jan-2018 | Internal CSR practices within the SME sector in Cyprus from the employees' perspective - challenges and prospects | Papasolomou, Ioanna ; Kountouros, Haris ; Melanthiou, Yioula |
| 20-Apr-2022 | Is Airport Experience a Critical Antecedent for Destination Revisit? The Role of Environment in the Covid-19 Era | Yerimou, Pantelitsa ; Panigyrakis, George G. ; Themistocleous, Christos |
| 26-Oct-2021 | Is tourism and hospitality education supporting sustainability? | Berjozkina, Galina ; Melanthiou, Yioula |
| 1-Jan-2020 | Managing founder-based brand identity during succession | Casprini, Elena ; Melanthiou, Yioula ; Pucci, Tommaso ; Zanni, Lorenzo |
| 1-Jul-2012 | Marketing Communication of Brands and Products in the New Era | Melanthiou, Yioula |
| 2023 | Medical Cannabis Brand Architecture: Establishing its Roots in Pharmaceutical Marketing | Ntais, Christos ; Suvatjis, Jean ; Melanthiou, Yioula |
| 2023 | Medical Cannabis: Modeling a Destigmatization Process for its Candidacy to Become a Pharmaceutical Brand | Ntais, Christos ; Suvatjis, Jean ; Melanthiou, Yioula |
| 3-Mar-2016 | Messages Not Getting Through: Societal Marketing to the Rescue | Melanthiou, Yioula |
| 1-Jan-2023 | A nation brand development framework: the stakeholders’ perspective | Abdalmajid, Jilan ; Papasolomou, Ioanna ; Vrontis, Demetris ; Melanthiou, Yioula ; Thrassou, Alkis ; Uzunboylu, Naziyet |
| Apr-2022 | A New Approach for Understanding Brand Selfies as an Engagement Strategy on Instagram | Uzunboylu, Naziyet ; Melanthiou, Yioula ; Papasolomou, Ioanna ; Vrontis, Demetris |
| 6-Jan-2020 | The new helping the old: Social media as a facilitator for variety seeking in food choices of the grey population | Teerakapibal, Surat ; Melanthiou, Yioula |
| Sep-2021 | A New Paradigm of Sensory Marketing for Those in Need: Exploring NGOS, Virality During and Post Covid-19 Crisis | Avgeropoulou, Aikaterini ; Melanthiou, Yioula |
| 29-Sep-2023 | Online Sensory Marketing: Transforming NGOs Marketing Practices for a Sustainable Future in a Time of Global Crises | Avgeropoulou, Aikaterini ; Melanthiou, Yioula |
| 1-Jan-2019 | The Practicable Aspect of the Omni-Channel Retailing Strategy and Its Impact on Customer Loyalty | Christoforou, Tandy ; Melanthiou, Yioula |
| 1-Jan-2022 | Reengineering the Organisation Design of Wine Businesses | Afxentiou, Georgios ; Melanthiou, Yioula |
| 1-Jan-2015 | Social media uptake in Cyprus - Or is it just a new fad? | Melanthiou, Yioula ; Papasolomou, Ioanna ; Komodromos, Marcos |
| 1-Jul-2012 | Social Media: Marketing Public Relations' New Best Friend | Papasolomou, Ioanna ; Melanthiou, Yioula |
