|
| Issue Date | Title | Author(s) |
| 1-Jan-2017 | Editorial | Melanthiou, Yioula |
| Apr-2021 | The Effect of Integrating Augmented Reality to Omni-Channel Retailing and Its Impact on Customers Shopping Experience | Christoforou, Tandy ; Melanthiou, Yioula ; Papasolomou, Ioanna |
| 1-Jan-2022 | Engineering the Metaverse for Innovating the Electronic Business: A Socio-technological Perspective | Festa, Giuseppe ; Melanthiou, Yioula ; Meriano, Pina |
| 1-Jan-2021 | Environmental Turbulence and Strategic Aggressiveness in Sport Businesses During the Period of Economic Crisis | Kriemadis, Thanos ; Kariofyllas, Charalampos ; Melanthiou, Yioula ; Kartakoullis, Nikos ; Sakas, Damianos P. |
| 6-Oct-2022 | The fast fashion vs environment debate: Consumers’ level of awareness, feelings, and behaviour towards sustainability within the fast-fashion sector | Papasolomou, Ioanna ; Melanthiou, Yioula ; Tsamouridis, Anestis |
| 1-Oct-2020 | Focusing on internal stakeholders to enable the implementation of organizational change towards corporate entrepreneurship : A case study from France | Chebbi, Hela ; Yahiaoui, Dorra ; Sellami, Mohamed ; Papasolomou-Doukakis, Ioanna ; Melanthiou, Yioula |
| 4-Oct-2021 | Giving power to those having less power: NGOs, YouTube and virality | Avgeropoulou, Aikaterini ; Melanthiou, Yioula |
| 20-Mar-2020 | Hello Brand, let’s take a selfie | Uzunboylu, Naziyet ; Melanthiou, Yioula ; Papasolomou-Doukakis, Ioanna |
| 1-Jan-2021 | The influence of online and offline brand trust on consumer buying intention | Nosi, Costanza ; Pucci, Tommaso ; Melanthiou, Yioula ; Zanni, Lorenzo |
| 1-Jan-2018 | Internal CSR practices within the SME sector in Cyprus from the employees' perspective - challenges and prospects | Papasolomou, Ioanna ; Kountouros, Haris ; Melanthiou, Yioula |
| 20-Apr-2022 | Is Airport Experience a Critical Antecedent for Destination Revisit? The Role of Environment in the Covid-19 Era | Yerimou, Pantelitsa ; Panigyrakis, George G. ; Themistocleous, Christos |
| 26-Oct-2021 | Is tourism and hospitality education supporting sustainability? | Berjozkina, Galina ; Melanthiou, Yioula |
| 1-Jan-2020 | Managing founder-based brand identity during succession | Casprini, Elena ; Melanthiou, Yioula ; Pucci, Tommaso ; Zanni, Lorenzo |
| 1-Jul-2012 | Marketing Communication of Brands and Products in the New Era | Melanthiou, Yioula |
| 2023 | Medical Cannabis Brand Architecture: Establishing its Roots in Pharmaceutical Marketing | Ntais, Christos ; Suvatjis, Jean ; Melanthiou, Yioula |
| 2023 | Medical Cannabis: Modeling a Destigmatization Process for its Candidacy to Become a Pharmaceutical Brand | Ntais, Christos ; Suvatjis, Jean ; Melanthiou, Yioula |
| 3-Mar-2016 | Messages Not Getting Through: Societal Marketing to the Rescue | Melanthiou, Yioula |
| 1-Jan-2023 | A nation brand development framework: the stakeholders’ perspective | Abdalmajid, Jilan ; Papasolomou, Ioanna ; Vrontis, Demetris ; Melanthiou, Yioula ; Thrassou, Alkis ; Uzunboylu, Naziyet |
| Apr-2022 | A New Approach for Understanding Brand Selfies as an Engagement Strategy on Instagram | Uzunboylu, Naziyet ; Melanthiou, Yioula ; Papasolomou, Ioanna ; Vrontis, Demetris |
| 6-Jan-2020 | The new helping the old: Social media as a facilitator for variety seeking in food choices of the grey population | Teerakapibal, Surat ; Melanthiou, Yioula |
