Browsing by Authors Voutsa, Maria C.


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Showing results 14 to 23 of 23 < previous 
Issue DateTitleAuthor(s)
14-Jul-2023LGBT in Advertising. How audience’s sexual conservatism influences the attitude towards the ads depicting LGBT charactersLeonidou, Sophia ; Voutsa, Maria C. 
29-Jun-2023LGBT Portrayals in Advertising. Sexual conservatism and the effectiveness of ads depicting straight or trans characters.Leonidou, Sophia ; Voutsa, Maria C. 
Jun-2018Looking into service quality, visitor’s satisfaction and future behavior: the case of the archaeological and the Science & Technology Museums in ThessalonikiDaskalaki, Vassiliki ; Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas 
Jul-2019Physiological versus Self-report Measures in Emotional Advertising: A Research AgendaMargariti, Kostoula ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Voutsa, Maria C. 
27-Sep-2023Safe vs Unsafe Crosswalks: Assessing the Factors Related to Pedestrian SafetyTheodosiou, Zenonas ; Voutsa, Maria C. ; Constantinou, Constantinos ; Lanitis, Andreas 
30-Jan-2020Service quality, visitor satisfaction and future behavior in the museum sectorDaskalaki, Vasiliki V. ; Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas 
Jun-2018Sexual Humorous Appeals in Advertising: A Moderated Mediation ApproachArmyrioti, Maria ; Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina 
Jul-2017Superiority Theory and Disparagement Humor: the role of gelotophobia, gelotophilia and katagelasticismVoutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina 
2018Superiority Theory and Disparagement Humor: The Role of Gelotophobia, Gelotophilia, and KatagelasticismVoutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina 
Aug-2021A superiority–inferiority hypothesis on disparagement humor: The role of disposition toward ridiculeHatzithomas, Leonidas ; Voutsa, Maria C. ; Boutsouki, Christina ; Zotos, Yorgos