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Ktisis Cyprus University of Technology
Research Outputs
Browsing by Authors
Koronaki, Eirini
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Showing results 1 to 4 of 4
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Issue Date
Title
Author(s)
2020
All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self
Panigyrakis, George G.
; Panopoulos, Anastasios
; Koronaki, Eirini
1-Apr-2018
The emotional value of arts-based initiatives: Strengthening the luxury brand–consumer relationship
Koronaki, Eirini
; Kyrousi, Antigone G.
; Panigyrakis, George G.
2018
For you and for me: creative experiences as gifts
Koronaki, Eirini
; Kyrousi, Antigone G.
; Zotou, Athina Y.
17-Aug-2020
Looking for luxury CSR practices that make more sense: The role of corporate identity and consumer attitude
Panigyrakis, George G.
; Panopoulos, Anastasios
; Koronaki, Eirini
